Average Joe

Music video treatment


 Music video treatment


Music video treatment


As a result of the widespread representation of ‘perfect’ physiques  within the media,
it is rare to find imagery of the natural form.

(in)decent is a platform where the natural body can be celebrated for its individuality,
free of airbrushing and sexualisation.

This edition of (in)decent includes conversations with eight different bodies on the topic
of nudity, focusing on how those individuals feel about their own and others’ nakedness.


As part of (IN)DECENT I also created a series of GIFs for digital platforms. 

Multimedia Creative & Art Director - London, UK